"Dragon Rouge developed a new brand that includes a collection of 5 varietals from well-known regions around the world, including Sauvignon Blanc and Cabernet Sauvignon from Chile, Chardonnay from South Eastern Australia, Shiraz from Australia and Malbec from Argentina."
Dragon Rouge identified the brand idea of ‘everyday pleasures’ and created the brand name Lucky Duck to convey a fun approachable personality and appeal to consumers looking for a balance between taste and casual lifestyle.
Dragon Rouge identified the brand idea of ‘everyday pleasures’ and created the brand name Lucky Duck to convey a fun approachable personality and appeal to consumers looking for a balance between taste and casual lifestyle.
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